Essential benefits of responsive website design.

With the extensive use and popularity of mobile devices, you will be doing yourself a huge disservice if your website is not designed to respond and adjust to mobile and other devices.

Google loves responsive website design! It just allows for an overall good user experience, improves SEO across all platforms and easier google ranking. Having a responsive website can save you lots of money, maintenance time and also help you to convert and retain more clients in the long run. I highly recommend it to any client.

Responsive Website Design: A Brief History

These days, responsive web design is something we all take for granted. When we visit a website, we expect it to work and look good on all our devices, no matter what the screen size is.

It took developers a long time to get to this point and to come up with a number of techniques to adapt sites to different screen sizes before settling on responsive web design. By the late 2000s, designing a site to work on different screen sizes was quickly becoming the norm. But to do this, developers had to come up with a lot of tricks. There were a few key principles that was used to make responsive web design work like fluid grids, media queries and flexible images that are still being used today.

Note: A responsive website is different from a mobile friendly website.

Responsive website design allows your website to adapt to any screen size it is being viewed on. So it can be viewed on a desktop, phone or a tablet and users won’t notice any difference with your site’s appearance on their screen.

what are mobile friendly websites?

Mobile friendly website are designed and optimized for smartphones and tablets. It makes websites look good on mobile devices but has glitches and is harder to navigate on devices with a higher resolution.

essential benefits:

Increased Mobile Traffic

A few years back businesses used to create two versions of one website. One for desktop and one strictly for mobile. Many still use this practice today but with increasing viewing from mobile users, having two separate versions of one website is time consuming and high maintenance.

Now you can have just one responsive website that is ready for all devices. This practice ensures that you retain mobile viewers and they will remember to visit your website again whenever they are in need of the services you offer.

Lower Development and Maintenance Cost

Having a responsive website offers you lower maintenance costs as compared to running two versions of one website.

However, responsive website design can be relatively costly in the beginning but in the long run cost of maintaining two separate websites does add up. It also takes less time to setup and it’s easier to maintain one responsive website than maintaining two versions of the same site.

This practice also allows you more free time to dedicate to other important areas of your business.

Improved Seamless Browsing Experience

This is by far is the greatest benefit of having a responsive website. Unresponsive websites usually distort the way your website appears on devices like mobile, and tablet but desktop viewers might have no problem viewing your website. Texts are jumbled, images do not align and seems distorted. There are endless scrolling through pages in search of information that users need. It just makes it such a pain for users to use your site smoothly and seamlessly.

Do you think after an experience like this, a user would come back to your website? I wouldn’t though.

To avoid users having experiences like these, it would be best to evaluate the quality of your website’s design. Will the benefits that will accrue to you in the long run will outweigh whatever you’re going to spend on it at first?

Adapts Easily to any Screen Size

Its adaptability to any screen size is another great benefit of having a good responsive website.

It gives you the boost to be way ahead of your competition. It positions your website to seamlessly cater to newer devices with which users use to surf the internet e.g. smartwatches, IoT devices, etc.

Improves SEO

Responsive websites have a greater likelihood of ranking high in search engine results pages. The user focused experience and high-quality content could increase your dwell time. Therefore making users stick around for the long run.

Google highly recommends responsive website design practices because it makes for a good user experience and improves your SEO efforts across all platforms.

Easier Analytics Reporting

Knowing where your website traffic is coming from and how users interact with with it, it is necessary to make informed improvements. Managing multiple versions of a website requires developers to track users journeys through multiple conversion paths, funnels, and redirects. Having just one responsive website simplifies the monitoring process.

Google Analytics and similar tools now cater to responsive websites by condensing tracking and analytics into a single report for you to see how your content is performing on different devices.

Higher Conversion Rates

Creating a consistent and seamless user experience across all devices is key to converting new customers. When users decide whether or not they want to subscribe to a service or purchase a product, they don’t want to be redirected to device specific websites. It will just take longer to load. Having a single secure responsive website that looks professional on all platforms makes users less likely to get frustrated or turn to your competitor.

Lower Bounce Rates

Lowering bounce rates on website can become quite a battle. A responsive and optimized website provides a much better user experience for the visitor. Therefore, it is much more likely that they’ll stick around for a longer period of time and explore different areas of your site. Alternatively, if your site isn’t responsive, it is much harder to keep the visitor engaged and therefore more likely that they’ll bounce!