6 Signs your business is rebrand ready.

Over the years your business has likely grown and changed since you first launched it. Perhaps you’ve accomplished past goals and need to set new ones. Maybe your target audience has shifted, or you’ve made changes to your initial services or products.

A rebrand is the perfect way to demonstrate to your audience or loyal clients that your business has evolved and it ensures that your brand marketing aligns with where your business is now. Read below to identify the signs that your business is ready for a rebrand.

01. YOU ARE STRUGGLING TO ATTRACT YOUR DREAM CLIENTS

Are you receiving new leads and enquiries but, they not from the specific type of client you want to attract? Remember all business is not always “good” business. It is great to see your business connecting with interested parties, your business is ready for a rebrand if those leads aren’t from your dream clients.

A rebrand will help you evaluate your current branding and messaging, analyze your ideal clients, and strategize what needs to change to engage them. An effective rebrand will help you craft your approach to getting your dream clients, appeal to them, engage with them, and ultimately convert them into clients.

02. YOU ARE NOT PROUD OF YOUR CURRENT BRANDING

The key to confidently showing up and promoting your business is presenting a brand you’re proud of. Your brand might have been perfect when you first launched it but if it no longer feels authentic or representative of your business, you are probably ready for a rebrand.

Confidence in your branding is extremely useful to a business owner. The rebranding process allows you to update your brand messaging and identity to reflect what you’ve accomplished and where you are headed. When your branding is current, you highlight what you want your business to be known and recognized for. You are actively positioning it to compete and succeed.

When your brand accurately represents what your business has accomplished and what it now has to offer, you can be confident you are putting your best foot forward.

03. YOU ARE MAKING CHANGES TO YOUR BUSINESS

A rebrand is key to your success if you are making significant changes to your products or services or you focusing on new marketing tactics. Rebranding your business allows you to take stock of where your previous branding did well and where it was lacking. It lets you change up your brand elements to present your updated offerings or marketing strategies to the right people.

As you are making these necessary changes to various aspects of your business, you’ll want to review your target audience. You will also analyze how your branding will resonate with them, and ensure that your new brand effectively represents what your business does and who it can serve.

04. YOU ARE READY TO RAISE YOUR PRICES

Once your business is established, you are building an excellent reputation and your products or services are in demand, raising your prices is a natural and strategic next step but if you are planning to increase your current pricing significantly, your business is ready for a rebrand.

Your audience’s perceived value of your business plays an important role in how professional and credible they expect you to be and what they will feel you are worth. Your audience will be much happier investing in your services when they see that you are established than if you seem to be just getting started. Branding that aligns with your dream clients needs will help you successfully market your business and allowing you to sell at higher price point.

05. YOU ARE NOT STANDING OUT FROM THE COMPETITION

It is possible to stand out from the crowd even the most saturated markets. Your ability to do so lies in your branding. So, if you feel like your business branding is beginning to blend in with the crowd or doesn’t efficiently show what makes you unique, you’re ready for a rebrand.

Rebranding allows you focus on your key differences. That is the qualities and features your business has that make you unique and maybe even better than your competitors. With your rebrand, invest time in refining in on your competitive advantage. Your new branding will help you compete in your market and demonstrate what makes your business different.

06. YOU DON’T HAVE A STRATEGY FOR YOUR BUSINESS

Without a strategy for your business, you might pour time and resources into marketing efforts and other work that doesn’t produce results. You are ready for a rebrand if you don’t have a business strategy or the one you currently have is very outdated.

When rebranding your business, you’ll take essential steps, including reviewing or creating your business plan, defining your business vision, identifying your target clients, and developing marketing strategies to support your growth. These will ensure that every step you take, from where you advertise your business to which tactics you use to engage your audience, aligns with your overall goals for your business.

Ready to launch a new brand or a rebrand, book a branding consultation to learn more about how I can help you.